Toyota New Zealand seeks to improve clients’ quality of life through mobility

Across the country, Toyota New Zealand operates a network of more than 60 stores that function not only as retail outlets but as community hubs. These locations support its customers, community initiatives and regional economies while connecting directly to the company’s National Customer Centre (NCC) based in Palmerston North. “Our independent store network is a fundamental part of how we stay close to customers,” says Toyota New Zealand CEO Tatsuya Ishikawa. “Each store and its team is deeply involved with its local community, and together the stores form a national system that ensures mobility is accessible and reliable for all New Zealanders.”

Toyota stores across New Zealand actively contribute to local sponsorships, community events and regional programmes. At the same time, they are supported by centralised logistics and service systems that ensure consistency in parts supply and customer experience nationwide.

Tatsuya explains that the integration between local stores and national infrastructure is essential. “Our store network works hard at a community and national level to build relationships and maintain long-term trust with customers. Our customers expect reliability, and that requires coordination between every part of our network,” he says. That reliability is particularly important as Toyota continues to roll out new and evolving models across the country.

Key vehicles such as the RAV4, including its upcoming plug-in hybrid variant, and the long-standing Hilux remain central to New Zealand’s automotive landscape. Tatsuya says the Hilux has become an icon in regional and rural communities with a 50-year legacy of durability and performance. “The Hilux has a special place in New Zealand. It has supported generations of farmers, contractors and regional businesses and its reputation for reliability is deeply trusted,” he says.

Alongside these established models, Toyota is also expanding its electrified range, including the Toyota bZ4X and bZ4X Touring. These vehicles form part of a broader multi-pathway approach that includes hybrid, plug-in hybrid and battery electric technologies. “We are not moving in one single direction. We understand there is no ‘one size fits all’ when it comes to how New Zealanders use their vehicles,” Tatsuya says. “That’s why we are offering multiple powertrain options to support different customer needs, whether that be petrol, diesel, hybrid, plug-in hybrid or full battery electric; this is to help make sure the transition to lower emissions is practical and accessible for everybody.”

This approach is supported by strong back-end support systems that ensure customers have confidence in both traditional and emerging technologies. Whether servicing hybrid systems or preparing for full battery electric adoption, Toyota’s national infrastructure is designed to maintain continuity and trust. “Customers need confidence that whichever technology they choose, they will be supported,” says Tatsuya. “That is what our network is designed to deliver.”

“At the centre of everything we do is the customer. Our purpose is to improve quality of life through mobility, and every investment we make is designed to support that goal across New Zealand.”

As the automotive industry continues to evolve, Toyota New Zealand is positioning itself as a long-term partner in shaping sustainable mobility across New Zealand. Central to this vision is a commitment to environmental responsibility, people development and inclusive growth, supported by its operational base in Palmerston North. “Sustainability is not a single initiative for us; it is woven into everything we do,” says Toyota New Zealand CEO Tatsuya Ishikawa. “It includes environmental responsibility but also economic and social wellbeing.”

The company is investing in more efficient infrastructure, including renewable energy solutions at key sites, while continuing to work towards lowering emissions by 2050. Its approach recognises that different customers will transition at different speeds and that flexibility is important in a country with diverse geography and transport needs.

“Our role is to provide realistic pathways for New Zealanders. That means hybrid, plug-in hybrid, battery electric and future hydrogen technologies all working together to reduce emissions over time.” This multi-pathway strategy ensures that innovation does not come at the expense of accessibility. It allows customers in both urban and rural areas to participate in the transition to lower-emission mobility without sacrificing practicality or reliability.

Toyota New Zealand also places strong emphasis on people and culture. With more than 2,350 team members across over 60 locations, the company fosters an inclusive environment where development and long-term careers are prioritised. “We believe in developing our people and giving them opportunities to grow. When our team grows, our ability to serve customers and communities grows with it,” says Tatsuya.

The company’s philosophy is also influenced by long-standing guiding principles that include continuous improvement, respect for people and teamwork. These values shape how it operates both internally and within the wider community. “We are always looking for a better way to serve customers and contribute to society.” Community engagement also remains a core part of Toyota’s identity in New Zealand. Through its nationwide network, it supports local initiatives, sponsorships and events, reinforcing its role as a long-term partner in the regions it serves.

Ultimately, Tatsuya says the company’s focus remains on delivering successful outcomes for customers. Whether through improved service infrastructure, expanded electrified vehicle options or stronger regional investment, Toyota New Zealand continues to align national capability with local needs. “At the centre of everything we do is the customer. Our purpose is to improve quality of life through mobility, and every investment we make is designed to support that goal across New Zealand.”