Social media has played an integral part in the “sensational” success of Stabicraft’s launch of its latest model.
Marketing Manager Daniel Upperton says response to the release of the award-winning 2250 Centrecab series has been overwhelming off the back of a YouTube video promotion and the recent Hutchwilco New Zealand Boat Show held in Auckland.
A 25-minute YouTube video published on May 10 attracted more than 120,000 views in just seven days.
Stabicraft’s official Facebook page, which has 36,000 followers, features a dramatic 40 second edited version of the same video and has attracted more than 64,000 likes.
“That content alone was the talk of the boat show,” Daniel says.
The belief in the boat by both Stabicraft and the public was confirmed at the boat show when it was awarded Best Boat – All Purpose Family Boat Up To 7 Metres.
Both the 2250 models featured at the boat show in Auckland; the Ultra Centrecab with an American-style forward-angled cabin screen, and the Centre-cab with its traditional raked-back screen design.
It is not just Kiwis who have taken to the 2250 series like a duck to water; the very first sold was delivered to a delighted couple on May 21 by Y Marina in Oregon, USA.
Even public demand for the boat’s initial development has been unprecedented, Daniel says.
This came as a result of the release of the Matt Watson developed 2750 Centrecab in 2016; many recreational fishermen absolutely loved these boats, but were looking for something slightly smaller and at lower price points, he says.
The practicality of having 360-degree access around the deck with the protection of a fully enclosed cab, compared to the conventional design of an exposed centre console, was the bottom line for the 2250 Centrecab’s development.
“The whole idea and concept has gained a heap of momentum.”
The design of the 2250 Centrecab evolved further with input from Gene Denton of Whitiangler.
Other points of difference are that the boat’s beam at 2.55m wide, is the maximum legal width on a public road in New Zealand, and that the entire cabin is fabricated separately to the hull and not welded to it.
“We decided to manufacture it separately and powder-coat i,” says Daniel.
“There’s a major manufacturing advantage with powder coating; there’s less labour involved resulting in a cost saving we can pass on to the end user.”
The greater hardness of powder coating compared to paint is also an advantage in a high wear area of a boat like where the side of the cabin meets the walkaround.
Physical separation of the cabin means the hull effectively becomes a platform for the various “pre-packaged” 2250 options, one of which is specifically designed for the American market.
As well as the renowned Stabicraft safety features such as life-ring sealed buoyancy chambers, Game Chaser transom and Wing-Style coamings, the boats in the series are packed with well-considered, practical features and can be fitted with numerous other options.
Daniel says the result is an incredibly practical and capable boat, at home in virtually any coastal waters in the world.
“We rough-water tested this boat to the extreme and it’s really passed with flying colours. Its hull performance really does surpass expectations.
“We are super-impressed with it and we know our customers will be too.”
New Zealand pricing for either 2250 hull, 150hp outboard and trailer package starts at $138,995.
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- Tenob Wholesale Marine