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Covid-19 increases demand for appliances – Jones Family Business

“We are devoted to helping customers get what they want and we are leveraging our relationships with suppliers to secure stock.”

Company founder and director Mark Jones.

Covid-19 has led to a significant increase in demand for leading New Zealand appliance group the Jones Family Business (JFB).

“The events of 2020 have bought into focus the importance of our everyday activities. People are spending more time at home and are discovering the value in renovating or upgrading their kitchen technology,” says company founder and director Mark Jones.

Popular appliances include induction cooktops, self-cleaning ovens, steam ovens and wine cabinets.

People are also investing in the latest technology with blast freezers and auto-dosing laundry, he says.

Mark says that the global boom in premium appliance sales is creating pressure throughout the supply chain and Covid-19 has created an extraordinary climate.

“We’ve been working with some of our international manufacturers for nearly four decades and have never experienced this level of supply challenges” he says.

“We are devoted to helping customers get what they want and we are leveraging our relationships with suppliers to secure stock,” adds JFB director Rachel Louie.

“Our long-term relationships with suppliers have helped keep us one step ahead of the market when it comes to securing stock.

“We are communicating closely across supply chains to offer solutions for products, brands and price points to meet our customer requirements,”she says.
To meet demand during Covid-19 Kitchen Things recently reinvigorated its online offering.

Consumers can purchase premium appliances through the Kitchen Things website using online chat functions to field inquiries and offer expert advise.
Mark says that premium brands such as Smeg, Asko and Miele are in hot demand around the globe.

He predicts that the global boom in premium appliance sales and pressure throughout the supply chain will inevitably start to affect prices.

Mark strongly advises consumers to secure stock quickly to ensure they avoid inevitable price rises.

“The reality is that increased costs of freight, congestion charges, cost of containers, labour, materials and operations will lead to increased prices for consumers.

“A lot of the factors are outside the importers and retailers control.”

Mark Jones founded the Jones Family Business (JFB) almost forty years ago and the company has grown to encompass import, distribution, retail, commercial and after-sales service.

oday Mark runs the business with daughter Rachel Louie with the intention of passing the business from generation to generation.

JFB brings premium appliances to market through its retail arm Kitchen Things. Kitchen Things has a network of 19 stores across New Zealand including the revolutionary flagship showroom Kitchen Things Luxury Collection in Newmarket, Auckland.

Kitchen Things key brands include Smeg, Miele, Bosch, Samsung, Asko, Neff, Gaggenau, Falcon, Sub Zero, Wolf and many more.

Product categories encompass wall ovens, freestanding cookers, cooktops, rangehoods, dishwashers, refrigeration, waste disposers, taps, sinks, washing machines, dryers and small appliances.

Mark says that JFB is proud to have pioneered many appliance technologies that Kiwis now take for granted.

For example JFB import and distribution arm Applico brought Smeg to the Kiwi market in 1986 and it pioneered the European cooking experience in this country, says Rachel. Applico also introduced ASKO, Inalto, Baumati, Classique and Applico-branded appliances.

Continuing its trend of pioneering appliance technology, JFB helps customers learn about and invest in innovative products including blast freezers that can freeze and slow cook, integrated cooktop ventilation and full steam ovens to keep moisture and nutrients in the food. Kitchen Things offers vacuum drawers to allow sous vide cooking and a range of freestanding cookers that have all of induction, gas, steam oven and self-cleaning oven.

Jones Services, JFB’s network of expert service people across New Zealand, was created in response to 35 years struggling with substandard appliance delivery, installation and repair services.

“Jones Services ensures that the premium European appliances JFB offers can be expertly installed and serviced,” says Mark.

“In fact, Jones Services is the only national service agent appointed to service the Smeg, ASKO, Inalto, Classique, Baumatic and Applico ranges of appliances. Depending on location it can also service other premium brands including Bosch, Miele, Samsung, Neff, Gaggenau and Falcon,” he says.

With the intention of providing a full-service offering to consumers, Jones Services can now also carry out installations and service repairs on selected gas products. Jones Services is the only New Zealand business that has a team of technicians who can service electrical and gas appliances, says Mark.

“Using external experts we have implemented new systems and processes and are achieving first time fix rates at a much higher level than ever before, creating increased capacity, along with improved customer satisfaction.

“Jones Services is proud to offer real service from real people to deliver customer-focused solutions.”

Both Mark and Rachel say that the Jones Family Business is dedicated to supporting the entire customer journey from product research, to purchase, to delivery and after sales servicing.

They aim to remain a powerhouse of appliance expertise for generations to come.

© Waterford Press Ltd 2021

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