New transformer robot grabbing the limelight

New transformer robot grabbing the limelight

A New Zealand-made transformer robot is making its way around Australasia and into the hearts and imaginations of everyone it meets, promoting the Bosch power tools it has been built from and providing that ever important point of difference from your average marketing campaign.
The small, Hamilton-based, family owned and operated Kustom Design Studio built this latest robot, the Mark III version.
Two older, simpler versions, also designed and built by Kustom Design Studio, are travelling around hardware stores in Australia and New Zealand, while the latest robot has recently moved to Australia and is now on display at the Bosch Headquarters and Technical Centre in Clayton.
“He really made the day of the exporter,” says Kustom Design Studio designer Brent Larson.
“He exports 50 million sheep every year, but this was his first transformer.”
The robots head moves and the eyes are attached to a sensor so when someone approaches, it will look their way.
The robot picks up activity in the area and will talk via a computer programme which will either record a voice or recite typed in text with a robot-sounding voice.
“We had a lot of fun with that, making it say rude things about Australians,” Brent says.
Brent has been a creative since he was old enough to start drawing on his school desk.
He has now been designing, engineering, and fabricating award winning projects for more than 30 years.
Kustom Design Studio’s niche market has evolved into customers who are looking for some-thing unique, a point of difference to stand out from the crowd and be remembered.
Brent says clients tend to come to Kustom Design Studio because they can’t find anyone else who can make their idea into a reality.
Kustom Design Studio picked up a gold award in the 3D Modelling category of the New Zealand Sign and Display Awards (NZSDA) 2019 for the Bosch robot, and a silver in the same category for a pair of Chinese Imperial Dragon door handles made for a Queenstown client.
Based on an image of the Old Summer Palace, Beijing, Brent sculpted left and right 3D models, making each of hundreds of dragon scales by hand, then sent them to RA White & Co to make moulds and bronze castings.

New transformer robot grabbing the limelight
The Bosch robot has recently moved to Australia and is now on display at the Bosch Headquarters and Technical Centre in Clayton.

Kustom Design Studio also took another gold award home from the Hand Rendered Illustrations and Models category from NZSDA 2019 for its mural on the Braemar Hospital consultants staff room wall.
“This is an area for them to kick back and relax so they wanted a nice, peaceful New Zealand beach scene,” Brent says.
“We provided some photos of places like Raglan, and we’d just done the Abel Tasman Track so we threw in some of those photos as well. They found one they wanted from the Abel Tasman National Park, looking down on to Mutton Cove, and we painted that up on to a 4m by 1.5m acrylic ACM panel.”
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