HELL Pizza is hoping to groom a new generation of Kiwi entrepreneurs with 30 new lower cost franchise opportunities now being rolled out in small-town New Zealand through its HELL on Wheels mobile store concept.
The HELL on Wheels model features fully operational, state-of-the-art mobile kitchens, custombuilt by CB Transporters to look like trucks straight out of Mad Max. Each 6.5m long, triple-axle unit houses a commercial pizza oven capable of cooking 80 double pizzas per hour.
The fully functional kitchens include a refrigerated bench, deep fryer, separate sink and hand basin with hot water tank, and a wastewater storage system.
Customers can enjoy music, lighting, and tables at permanent or semi-permanent sites, and those who order from home will receive their deliveries from heated bags.
Each mobile unit is equipped with online POS system, which allows customers to make orders through the HELL website or iOS app.
A wide range of the most popular HELL products will be available at HELL on Wheels outlets, including almost all of the pizza menu, gluten free products, sides, desserts, and other specialty meals such as lamb shanks and spare ribs.
HELL Pizza general manager Ben Cumming says the investment required from franchisees is less than half that required for a bricks and mortar store.
He says the concept has made it easier for those who want to own their own franchise, particularly young staff throughout HELL’s existing network who have proven themselves in store management and are keen to take on further responsibility.
“We really hope the lower entrance costs will encourage them to take the next step into business ownership.
“We want people with the drive and passion to take the brand forward, and if we can help groom a new generation of Kiwi entrepreneurs then all the better.”
The lower overheads of running a HELL on Wheels franchise, as well as reduced staffing cost, means the business can be run profitably in smaller towns, where revenue is not expected to be as high as in the main centres.
“The mobile nature of these businesses also provides the opportunity for franchisees to tap into other revenue streams by catering at local events, significantly improving the prospects of the business as well as adding a fun and energetic element to day-to-day operations.
The HELL on Wheels trailers feature fully operational, state-of-the-art mobile kitchens and look like trucks straight out of Mad Max.
“ Ben says the first two HELL on Wheels businesses were launched in Whanganui and Cambridge in March this year, and have proved an instant hit.
“Both franchises have been running at near capacity on busy nights,” he says. “This is a very promising start and will give prospective franchisees added confidence in launching their own Hell on Wheels business.”
HELL on Wheels franchisees get the full benefit of the HELL support office, including initial training and then expert advice along the way to help with all aspects of their business.
This article was brought to you in association with the following businesses…
HELL Pizza launches mobile network
Customers can enjoy music, lighting, and tables at permanent or semi-permanent sites, and those who order from home will
receive their deliveries from heated bags.
