Community involvement a major focus for firm

Community involvement a major focus for firm
Crafar Crouch Construction has a long and ongoing association with sponsoring and supporting sporting activities throughout Marlborough.

Crafar Crouch Construction’s considerable investment in community sponsorship is part of an ethos intrinsic to the culture of the company, administration manager Michelle Simpson says.
Crafar Crouch Construction is very much involved in the community and with the people of our community, with many hours of voluntary work by staff, also with access to machinery, plant and materials.”
Each year the company sponsors numerous organisations and events in Marlborough, including Life Flight Trust, Marlborough Cancer Society, various levels of rugby, netball, the Rarangi Fire Brigade – Sky Tower Challenge for Leukeamia & Blood Cancer NZ, New Zealand Dog Trials and Brayshaw Park.
In addition, it donates or provides practical assistance to other local causes and initiatives as needed.
“It’s driven by the directors, but it’s a company focus and the staff get behind it and support the activities,” Michelle says. “The guys all go out and it’s a real team effort,” she says.
In addition to financial and practical support, Crafar Crouch Construction has a marquee which can be provided at the likes of sports fixtures and events in Marlborough.
“Each year our staff donate time to community service and we get out there and help people and organisations realise their potential.”
“It’s that feeling of giving back. It’s about working together to get things done. There is no ‘I’, we’re a team.”
Some of the sponsorship, such as the Cancer Society, is personal for the staff, while Crafar’s support of the Life Flight Trust is both pragmatic and philanthropic as at any time a staff member or their family may need the service on or off the job.
“If anything goes wrong, our staff work from Kaikoura all the way to the Marlborough Sounds so our coverage is quite huge. “If anything goes wrong Life Flight Trust are the ones we call on.”
Michelle says the culture of giving is a morale booster for staff who often get as much from helping as they give, while creating a feel-good factor that has a flow on effect into the every day culture of the business.
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