Kitchens with German quality, Kiwi design
Offering German designer quality at a similar price point to a standard kitchen is how Palazzo Kitchens & Appliances has grown so quickly, says general manager Richard Neale.
Established in 2003 the family owned building has spread from Christchurch to a nationwide presence also offering branches in Dunedin, Timaru, Wellington, Tauranga, Auckland and Hamilton.
Richard says Wellington has been a particularly strong region of demand for the company’s offering and the Wellington showroom clearly demonstrates how the company sets itself apart.
“It has 15 full kitchens on display. We have made each kitchen as complete as possible so people can really get a sense of what it would look like in their home as we believe this then makes their decision much easier.
Each kitchen has been designed to demonstrate something different and leads the viewer around the show room on a full journey,” he says.
This is backed up by the company’s software, which renders designs in photo quality finish, taking the guesswork and anxiety out of ordering a new kitchen.
The results are so realistic that customers have even been known to shed a tear of joy when they see their design, he says. All kitchens by Palazzo Kitchens & Appliances are designed locally and manufactured in Germany.
Richard says this gives customers the best of both worlds – Kiwi design flair coupled with German precision and quality.
He says by benefiting from buying power, this results in superior quality and finishes not typically possible in New Zealand at a reasonable price point.
“People hear the world ‘German’ and they think ‘expensive’ due to the quality of kitchens the Germans are renown for. But with Palazzo Kitchens & Appliances this is not the case.
We can offer very high quality kitchens at a very reasonable price. An example is the fact that lacquer door fronts have four coats often for the same price of a melamine door,” he says.
Just last year Palazzo Kitchens & Appliances branched into designer wardrobes after seeing a gap in the market.
“People would come to us to design their kitchen but hadn’t given any thought to their wardrobe. It’s been a very strong market for us,” says Richard.
Just like their kitchens, their wardrobes are designed to make good use of space. Richard says a large wardrobe or kitchen is not necessary if the design is efficient.
“In both instances we advise people to do their homework. You don’t know what you didn’t get in your kitchen or wardrobe until you realize you haven’t got it.”
A good example is soft close mechanisms on kitchen cupboards, something that comes standard with a Palazzo kitchen.
Other features such as drawer in drawer technology can save space and create efficiencies people benefit from for years to come.
Automation is the new thing, for example doors that open or cupboards that lift up at a gentle touch. Mood lighting is also popular to add ambience.
Richard predicts automation will keep growing until it becomes the new norm in years to come.