Ready-made oak kitchen cabinetry a new concept
Expertly crafted oak kitchen cabinetry supplied in just days at a fraction of the price of what is normally available in New Zealand sounds almost too good to be true.
However BespOak NZ kitchens and furniture owner Chris Joblin readily explains his company’s new product line that meets this criteria is totally credible and has the potential to be a game changer in the New Zealand joinery industry.
During the past 10 years BespOak NZ, a Mt Maunganui business, has specialised in supplying oak furniture incorporating traditional manufacturing techniques with an emphasis on the provision of quality products at an affordable price.
“It’s long been our desire to incorporate these values into a range of kitchen cabinetry, and this has now become reality through our agency agreement with BespOak in the United Kingdom,” Chris says.
He believes ready-made modular oak kitchen cabinetry is a ﬁrst in New Zealand.
There are no shortcuts in their manufacture and people are commonly surprised at both the price and quality, Chris says. The ability to supply quickly because of the pre-manufactured cabinets being held in stock also comes as a surprise.
This is a key market advantage in a stretched construction industry where lead times for the supply of kitchen units can be up to six months.
The expertly crafted kitchen cabinets in BespOak NZ’s modular collection can all be used freestanding or ﬁtted.
Each classic design is complemented with traditionally made solid oak frames, solid 25mm oak shelves and solid oak wine racks, cutlery drawers, trays, chopping boards and drawers with Blum soft close hardware. Most of each cabinet is crafted from solid oak, most importantly the frames.
Drawers are all oak incorporating dovetail joints and the rear cabinet panels are made from solid oak tongue and groove jointed planks while shelves are solid 25mm oak.
The inﬁll panels in the cupboard doors and inﬁll panels in the sides of the cabinets are made from high moisture resistant MDF with a solid oak veneer applied to give a natural and durable ﬁnish.
The cost of supplying oak cabinetry for an average size kitchen is around $12,000 to $16,000, compared to a typical cost in New Zealand of about $50,000.
Cabinets can be ﬁtted by a contractor, DIY or as a turn-key option by BespOak’s installers and bench top suppliers.
“It’s a new concept in New Zealand and it’s really taking off.” BespOak is a long-standing, reputable brand in the United Kingdom.
Sourced from Germany, its raw oak is sustainably grown and shipped to Vietnam where the products are manufactured by a workforce who are paid fairly and who have good working conditions.
This results in economies of scale and the best cost-efﬁciencies in manufacturing, standard practice for numerous global companies who have products manufactured in Asia.
Chris says it was important for both himself and his customers to know the manufacturing and supply chain is ethical. “People are more and more conscious about the ethical processes and also sustainability.”
BespOak NZ employs three staff, including Chris’ brother Russell. With demand from throughout New Zealand, he believes the business will grow exponentially, but says there is no room to be naive about potential competitors appearing.
“From our perspective, what we have to do is be the market leaders by ensuring our focus remains on service, quality and on price.”
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