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Demand drives Bayfair expansion

Demand drives Bayfair expansion
The expansion of Mount Maunganui’s Bayfair Shopping Centre will bring an additional 50 specialty stores, with a strong focus on Kiwi and international fashion and lifestyle.

A major expansion of Bayfair Shopping Centre in Mount Maunganui is in response to customer demand, says centre manager Steve Ellingford. An additional 50 speciality stores, with a strong focus on Kiwi and international fashion and lifestyle, will be added to the centre, giving a total of 150 stores on completion.

A major addition will be a new seven-screen United Cinemas, seating more than 1,300 (including 300 recliners) and due to open late 2019.

It is United Cinemas entry to the New Zealand market and an exciting development for the Bay of Plenty, says Steve.

United Cinemas Australia chairman Roy Mustaca says they chose Bayfair because it will offer one of the most compelling fashion, lifestyle and entertainment experiences in the country.

“We want to be a part of the transformation and offer the people of the Bay of Plenty region an exceptional cinema experience.

“Each cinema will feature plush stadium seating, 300 electric grand recliners and our a la carte in-theatre dining menu delivering quality food and beverage to patrons’ seats.

“With the latest projection and 360-degree Dolby Atmos sound, the cinema will deliver a world-class movie experience,” says Roy.

International craft beer gastropub Little Creatures and bar and restaurant Cleaver & Co will also set up shop at Bayfair as part of a carefully curated alfresco dining laneway with a diverse range of dining experiences.

This will be weather-protected and will complement the centre’s food court, which will focus more on faster food options, says Steve. The development will also see the establishment of a large new Countdown supermarket.

Steve says some key tenants will be announced and that the centre is attracting interest from many different retailers due to Bayfair boasting the highest per square metre speciality retail sales in New Zealand.

The Bayfair team will work with interested retailers to deliver the type and size of space they require, he says. Facilities such as bike parking and showers for staff make for an attractive offering for retailers.

Steve says that Bayfair will continue to focus on customer service, sustainability and accessibility, and it has long been a passionate advocate for environmental improvement and social inclusion.

The centre was the first building or business in New Zealand to achieve a platinum rating with Be Accessible, a social change initiative and an holistic framework for accessibility.

Steve says Bayfair has a commitment to incorporate sustainability into its business model and the Bayfair Recycling Programme diverts 74% of the centre’s waste from landfill; energy consumption has been reduced by over four million kilowatt hours over the last 10 years; and since 2014, Bayfair has re-used 1.8m litres of water by collecting grey water from hand-washing and rainwater.

Demand drives Bayfair expansion

The expansion project is being built by Fosters Construction with design by Woodhams Meikle Zhan Architects. Steve says the construction programme is on track and the centre will continue fully trading throughout.

He says customers have expressed great excitement at the developments at Bayfair. “The Bay of Plenty has grown considerably in recent years and what we’re delivering is what you would expect a major city in New Zealand to offer.

“The Bay of Plenty continues to be the fastestgrowing region in the country, making this the place to be.”

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