Exploring the meaning behind the product – Fix & Fogg
“People want to know how the business operates—does the business practice sustainability and are the people working there happy? We started with these values from day one and as we’ve grown we’ve stayed committed to them.”
With 13 delicious varieties of nut-butters to choose from there is just so much to love about multi-award winning nut-butter manufacturer Fix & Fogg – and taste is just the start.
Becoming the first New Zealand owned food manufacturer to be awarded the very stringent B Corporation™ Certification is a major milestone that reflects the founders commitment to being a ‘force for good’ right from day one.
Certified B Corporations meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
“There’s no area that’s not looked at,” says Lisa Pijper, Business Development Coordinator at Fix & Fogg.
“It’s all about your suppliers, your practices, your ethics and your sustainability. We already had a lot of the systems in place – we pride ourselves on nailing all of those values and being a great place to work. But you do come across a few things that you could easily improve upon or implement.”
Fig & Fogg’s amazing journey started in 2013, when its founders, husband and wife team Roman and Andrea Jewell, wanted a life beyond their careers as corporate lawyers.
After experimenting with a number of crafts including beer and pottery, Roman discovered the art of crafting peanut butter.
And so began an extraordinary journey that has seen an ever-increasing population of converts and production capacity, the evolution of unique shop window fronts selling gourmet buttered toast, multiple varieties of nut-butters and exciting new markets including the highly sought after US market.
This year the team at Fix & Fogg were awarded Global Gold at Wellington’s Gold Awards; a significant achievement recognising the company’s expansion into the United States.
The company also won the American based Gold Sofi award – a real foodie award that recognised the taste and quality of Fix & Fogg’s nut-butters.
Reflecting upon the company’s extraordinary success, Lisa says while the team all think their nut-butters are the best tasting in the world, it’s also knowing the meaning behind the product.
“People want to know how the business operates—does the business practice sustainability and are the people working there happy? We started with these values from day one and as we’ve grown we’ve stayed committed to them.
“I think people like and appreciate that. The passion for what we do really does tie into our B-Corp Certification. From day one Roman wanted Fix & Fogg to be a force for good and I think that’s the underlying passion within the business to this day.”
The force for good Lisa refers to infuses every aspect of the business from the healthy quality of the product, the happy and fun team culture, paying the living wage, using recyclable glass jars instead of plastic containers for their product, and delivering a constant stream of charitable donations.
“The passion behind the business is seeing how much good you can do with something as simple as a jar of nut butter,” says Lisa.