Night ’n Day network continues to grow
“Our award-winning business model has grown a powerful network of independent retailers, a healthy franchise family and a brand that’s the envy of the industry.”
Night ‘n Day Foodstores, the nationwide network of one-stop convenience stores, achieved 19th on the prestigious Deloitte Fast 50 index in 2019 , with revenue growth of 279%, as well as being sixth placed in the 2019 Masters of Growth, with 321% revenue growth.
Night ‘n Day was also named a regional category winner for The Fastest Growing Retail or Consumer Products Business for Otago and Southland, as well as securing the Excellence in Retail category in the 2020 Westpac Otago Business Awards.
General Manager, Matthew Lane, says the company’s Deloitte Fast 50 ranking recognises the collective, hard work it has taken to achieve consistent growth in the business.
New Zealand’s first Night ‘n Day was opened on Regent Road in Dunedin in 1990; the company has now grown to 53 outlets nationwide.
Growth was initially organic and South Island-based until 2011, when the group took a leap of faith and partnered with Gull on 21 sites in the North Island – a collaboration which required the establishment of new stores quickly. These were originally Woolworths Quickstop sites which were converted to Night ‘n Day.
“The opportunity arose and it was a great way for us to grow exponentially; that was a way for us to get into the North Island. Now we are finding that the stronger we get the more potential franchisees come to us.”
Night ‘n Day’s growth strategy is further earmarked for the North Island in terms of stand-alone stores as there is no other organised convenience network in place, which is a huge potential for Night ‘n Day to confidently extend into, Matthew says.
Among the many reasons why customers choose to shop at Night ‘n Day, is the diversity of its selection, which is underpinned by the company investing heavily in research and development to be able to support such an extensive product range.
Store location and supporting franchisees is equally important.
“Our award-winning business model has grown a powerful network of independent retailers, a healthy franchise family and a brand that’s the envy of the industry.
Store sites are carefully chosen, with high profile corner sites preferred, high foot traffic and good parking.
“We pride ourselves on being able to deliver a good outcome for franchisees in our group.
“The company’s preference for growth is to convert existing independent operators to the Night ‘n Day banner, giving them the support and assistance they need to take their store to the next level.”
A key ethos is that if the franchisees are strong, the group as a whole is strong, Matthew says.
“Our role as a franchisor is to provide a foundation with tools and resources that enable the business to prosper.”
The Covid-19 pandemic has highlighted Night ‘n Day Foodstores as a trustworthy option for people wanting to invest in a business and to create a secure future.
“We are working on a lot of new opportunities at the moment.
“This current climate has been very good for us, we’ve got a lot of enquiries coming through all the time, and they are good quality enquiries.”
“People are looking for security with the knowledge that we are an essential business and we could trade all the way through Covid-19.”
For existing and potential franchisees, the figures are attractive; Night ‘n Day stores average a turnover 75% higher than independent stores, 52% higher than the industry gross profit and 109% higher than industry net profit.
© Waterford Press Ltd 2021