Greymouth firm cracks Ozzie market

Greymouth firm cracks Ozzie market
The Brightprint team - the company’s products are in demand throughout Australasia.

Greymouth company Brightprint’s growing success includes stamping its mark in the Australian market with great success.
Brightprint general manager Braden Gordon says supplying primarily calendars and specialised truck logbooks to Australia will further enlarge the company’s capacity and experience in the print market.
Brightprint as it is today was started in Greymouth in 1994 by Braden’s father David after being run from Cambridge by Braden’s grandfather Terry.
The move to the South Island’s West Coast was made on the back of a strong tourism industry.
“There was a lot of brochure work and no-one based here that was doing that sort of thing,” Braden says.
However today, only about 3% to 5% of Brightprint’s work comes from the West Coast and the bulk of its volume is split between truck logbooks, calendars and commercial print.
Under its parent name, it owns two brands; Land of Contrast for calendars and Work Time Group for logbooks and various other transport related products.
Today, Brightprint employs 18 staff, of which five are printers.
Crucial to the quality of its work and efficiency of production is the high-tech equipment it uses.
“Three Xerox IGEN machines, one of which is fitted with an inline booklet maker, have allowed us to minimise our turnaround time without compromising on quality.
“Our client’s printed material can be delivered with exceptional turnaround times at extremely competitive pricing.”
It also allows Brightprint to provide several different options for booklet or catalogue binding; perfect bound, stapled or wiro-bound are the three main finishing options available, while a state-of the-art Duplo Cutter Creaser enables a large range of creasing, perforating and diecutting services.
“The variety of work on this new machine is endless”
“We’ve definitely made sure we’re right at the forefront of digital equipment.”
A significant benefit of today’s digital technology is it is more economical for clients to order in smaller quantities enabling the likes of catalogues to be kept more up to date.
Braden says that basing the business in Grey-mouth has not been a disadvantage in expediting product delivery.
“Using two of the larger NZ freight companies allows us extremely good rates, both two-day or overnight freight anywhere in NZ.
“We consider ourselves as being pretty central in New Zealand.
“We can actually get a box of printing from here to Auckland cheaper than being sent from one side of the city to the other.”
With demand for its products covering Australasia, it is no surprise one of the company’s calendars caught the eye of Pride in Print award judges.
Brightprint won a Gold award in the promotional print category for its Solitude Calendar which features dramatic landscape photography.
It is one of several available from Brightprint.
“It’s a premium wall calendar, it focuses on walking tracks around New Zealand with decent space for a client to include their business details on it.”
Braden says the Pride in Print award is both kudos for the company and a credit to the dedication and attention to detail by its staff.
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