Locals embrace new shopping centre
The new Pohutukawa Coast Shopping Centre in Beachlands, Auckland, is open for business and those who are trading in the centre have been busy, says site administrator, Alix Bonnington.
“The response from locals has been really positive,” she says.
“We are in such a great location as everyone going to and from Maraetai and Beachlands has to go past here.”
Constructed by Treadstone Properties, the new Pohutukawa Coast Shopping Centre project was initiated when Progressive Enterprises wanted to build a new supermarket in the area and approached Treadstone Properties, w hich it had worked with previously, for help.
Construction of the centre started in March last year. Designed by Parker Warburton Team Architects, the centre is set over two levels.
Alix says the brief was to create a town centre with a beach-feel to reflect the location. A mix of claddings has been used and pohutukawas and titokis planted around the site add to the atmosphere.
Planter boxes with seating allow customers to relax and enjoy all the centre has to offer.
Countdown is the key tenant in the centre and was officially opened on April 28 by Andrew Bayly, MP for Hunua.
“Beachlands is a vibrant growing community, and the new supermarket will be a welcome addition to the surrounding area,” Mr Bayly said at the launch.
“The store opening also means more jobs and a new shopping experience for customers in the area, which is great to see,” he said.
Countdown Beachlands offers wider aisles, an expansive fresh produce department, a full production bakery and a dedicated health food section.
The store is part of Countdown’s continued commitment to investing in communities around New Zealand.
Other businesses that have established themselves at the Pohutukawa Coast Shopping Centre include a medical centre and pharmacy, Domino’s Pizza, Harcourts, Five Star Nails and AllFit.
A burger store, sushi business and Sierra Cafe, WaffleZilla, Xtreme Beauty, The Franklin Taphouse and Kitchen and Mal’s Barber have all taken leases.
The development offers total retail space of over 3000sqm and floor leases of 51sqm to 200sqm are still available but filling fast, says Alix.
The spaces are suitable for a variety of retailers including café, restaurant, bar, fast food, takeaway, fashion and accessories, hair and beauty, banking, trade retail, dental and veterinary businesses to name but a few.
Office suites are also available from 71140sqm and solicitor and accountancy firms have already taken up residence. Pohutukawa Coast Shopping Centre also offers plenty of car parking.
The new Pohutukawa Coast Shopping Centre is situated near several subdivisions including Spinnaker Bay and Pine Harbour, which has seen the local population grow fast.
Alix says that Beachlands is expanding quickly and, with plenty of land in the area for future development, businesses trading in the Pohutukawa Coast Shopping Centre will be kept busy keeping up with demand.
“Beachlands is a rapidly growing part of Auckland and we are very excited to be based here.
“There are certainly good opportunities for businesses to establish themselves in the area at Pohutukawa Coast Shopping Centre.”
The design of the new Pohutukawa Coast Shopping Centre in Beachlands, Auckland, aims to reflect the local area and provide a distinctly different shopping centre from the norm, says architect Simon Parker from Parker Warburton Team Architects.
“It was important to deliver a beachy relaxed feel to the development to make it distinct from other urban or inner city shopping precincts. The Pohutukawa Coast Shopping Centre has its own unique character,” he says.
It is not the first time that Parker Warburton Team Architects has worked for this particular developer.
The company has also designed similar mixed-use developments in Hobsonville and Mt Roskill.
Even though the Pohutukawa Coast Shopping Centre is a large building Simon was aiming to achieve a more diverse community feel with this design.
This led him to intentionally break down the building to give the appearance of a row of smaller buildings that had evolved over time ensuring it knitted into the existing semi-rural vernacular that is Beachlands.
This concept of ‘additive massing’ has been reinforced by including narrower links between buildings.
The resulting building appears both friendly and relaxed enticing shoppers to spend time there rather than rush, he says.
The smaller buildings Simon designed have a high degree of variety between one another achieved by way of different façade compositions including weatherboard and plaster, windows, cladding, colour and veranda types.
This also establishes a very human scale to the overall development, so that it sits comfortably within the existing built environment.
A variety of different roof and parapet forms has been used to achieve an irregular skyline, working in conjunction with the additive massing concept to help break down the visual scale of the development.
Colours chosen also reflect the beachy theme and rely on a palette of creams, greys and blues.
Simon says that on such projects encouraging pedestrian flow and vibrancy is vital.
This was partially achieved by ensuring certain shops had entrances to both the car park and Kouka Road to make it easy for people to move around the development.
Outdoor seating and spaces encourage relaxation and can provide both shelter from and the ability to enjoy the weather.
Parker Warburton Team Architects is a design-led architectural practice with offices in Dunedin and Wanaka.
Over the last 40 years the practice has developed unique skills in designing residential, institutional and commercial buildings in Otago and nationwide.
Simon says great pride is taken on combining innovative design with commercial awareness to create places of value for clients with many buildings designed by the practice having won architectural and conservation awards.
He says the success of the Pohutukawa Coast Shopping Centre can be seen by the enthusiastic uptake of tenancies.
He says Parker Warburton Team Architects’ experience in designing other similar developments was key to ensuring a variety of flexible spaces that would attract a good range of tenants.
“Pohutukawa Coast Shopping Centre is unique in terms of look and feel. It will really add a lot of character to the Beachlands area.”