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High-end pools a growing market

Liki Udam Aug 8
High-end pools a growing market
“SG Pools are custom built to the owners’ plans, so depth, step placement and shape can be anything you dream up,” says Brendon Sims co-director of the Napier-based SG Pools.

Since forming SG Pools nearly a year ago Brendon Sims co-director of the Napier based company says business has been very positive.

Concentrating on building high-end pools throughout Hawke’s Bay Brendon and Clint Godber have secured a growing niche and currently have work on their books to carry them well through the winter months.

“I’ve been involved with building pools for more than three decades and when I decided to go out on my own I had good reasons to feel that I could offer our customers a great service,” Brendon says.

With Clint in the role of project managing Brendon concentrates on running the company, quoting and designing new pool builds, and advising customers on various pool treatment options.

SG Pools offers a complete service, from digging the hole, through to fencing and landscaping and Brendon says one of the key reasons the company has established itself well in such a short space of time is that this capability appeals to clients.

“Customers don’t want to have to deal with too many people and they want to know there is one person responsible for the entire build and this is exactly what we offer.”

These days overwhelmingly fibreglass is the material of choice for pools.

Apart from its long-wearing performance pools built using fibreglass are capable of withstanding the odd earth-rumbles Hawke’s Bay is noted for.

“Concrete is rigid in nature and doesn’t have the ability to flex the way fibreglass can.

“It’s (fibreglass) also so much easier to maintain in top condition for years after a pool has been built.”

The company only uses premium fibreglass resins and products proven to perform well. More and more as business settles in Brendon says SG Pools is aiming at the top end of the market.

There are other reasons why SG Pools is performing well against its competition in the Bay as Brendon explains.

“Unlike other fibreglass pools, SG Pools are custom-built to the owners’ plans so depth, step placement and shape can be anything you dream up.

We’ve also deliberately kept away from the pool servicing side and don’t have a shop to manage so we keep our overheads low, instead concentrating on designing and building great pools to fit any size section and can focus our efforts on our clients needs without other distractions.”

High-end pools a growing market

Most of the pools the company has so far built have been in the Havelock North, Taradale and Westshore areas. One factor Brendon says customers really appreciate is the flexibility the company offers in terms of the overall end outcome of a project.

“Sometimes it is difficult for people to visualise exactly how they want the pools’ surrounding space to be and often plans change during the building process. We don’t have things set in stone in terms of landscaping and with our years of experience are able to offer good advice along the way.”

When Business North Central spoke with Brendon work on a new pool in Clive, by the river had just got underway. “We pride ourselves on the quality of our finish.

We only use qualified professionals and our building systems are scientifically based.

I’d be the first to say our pools aren’t the cheapest around but we have found our clients have come to us by word of mouth, knowing that we will deliver a beautiful pool that will maintain its condition very well.”


High-end pools a growing market

Paremata Swimming Pool Builders installs on-site, custom built fibreglass swimming pools, servicing Wellington, the Kapiti Coast and Palmerston North.

With 45 years in the business of keeping its customers cool, Paremata Swimming Pool Builders has established a watertight reputation as the ‘go-to’ people for on-site custom built fibreglass swimming pools.

With a staff of three, including two qualified builders and a qualified fibreglass applicator, no job is too big or too small and customers include private owners, motels, hotels, commercial premises and schools.

In addition to new installations, pool renovation work such as the re-glassing and re-colouring of aging or damaged pools, including old concrete, vinyl or fibreglass pools, forms a large part of Paremata Swimming Pools core operation.

Based in the heart of Paremata, the business services the Wellington and Kapiti Coast regions and, more recently, Palmerston North. At the helm of the business is managing director Jeff Cochrane.

A qualified builder by trade, Jeff liked the look of swimming pools so much when he was building that he jumped at the opportunity to purchase a Mayfair Pool Agency in 1976.

Mayfair Pools are a fibreglass product custom built onsite according to the customer’s preferences by trained designers, constructors and fibreglass applicators.

“Mayfair is a well established business based in Hawke’s Bay that’s been around for 45 years,” says Jeff.

“They provide high quality resins and gelcoats to make the fibreglass and require a qualified builder to construct the framing of the pool before it’s fibre glassed on site.”

Jeff explains that with every pool installation he personally meets with the client to establish their needs and what they want from a pool experience, establishing important details like where the sunsets in the afternoon.

Because Jeff is still a licensed builder, he and his team can also build decking around the pool and pump sheds. Landscaping, fencing, paving and project management can be built into the scope of works if need be.

A strong advocate for pool covers to ensure temperature retention, whether for an inside or outside pool, Jeff developed a system for hiding the cover under the decking at the end of the pool.

“I hate seeing photos of houses for sale with a horrible cover sitting at the end on a roller. There is nothing worse than seeing the cover.”

Jeff cautions pool owners about the risk of hydrostatic pressure causing damage to their pool when being emptied for cleaning or maintenance.

“Hydrostatic damage is caused by the water pressure in the ground. When you empty the pool, if there’s ground water pressure it can pop the pool out of the hole. These days many insurance companies exclude damage resulting from hydrostatic damage.”

Mayfair pools are typically installed with hydrostatic valves for when the pool is being emptied but Jeff says the pool should still be emptied under expert supervision.


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